Do you know that 72% of online shoppers abandon their carts if the checkout process gets too complicated?
Mobile checkout is arguably the most important phase mobile shopping journey and getting it right should be the priority for all eCommerce sites.
Here are a few mobile checkout best practices to consider:
- Allow customers to email their shopping carts to themselves. Some users may still prefer to make sensitive purchases on their desktops. By giving them the option to email their carts, you also give the user the freedom to complete their purchase later rather than abandon their purchase altogether.
- Provide ways for shoppers to check out anonymously, as 35% of users will abandon their carts if they can’t purchase anonymously. Use labels instead of placeholders to help users remember context during checkout.
- For returning customers, a frictionless experience is also a necessity. Provide alternative options for users to log into their accounts. If a user can’t remember their password, they’re likely to abandon their cart altogether. Allow users to use social login so they don’t have to always remember their passwords to access their accounts.
- Another way your brand can remove any checkout barriers on mobile devices is to include autocomplete forms and contextual keyboards. For example, when asking users to input their phone number, default the keyboard to the number pad, auto-capitalize the customer name fields, and use Google’s address autocomplete to expedite this process.
- By optimizing your checkout forms with clear CTAs, having correct input types, and using labels instead of placeholders, your brand can increase your mobile transactions by 51%. Impressive, right?
To learn more of such quick tips for designing mobile experiences, read this blog.