The main aim of designing a mobile user experience is to make users’ life easier and to not complicate them. Here are four don’ts to keep in mind while you design your user experience for a mobile website:
- Do not use full-page interstitials for mobile websites. Do it only if you want to be kicked out of Google search results or annoy your visitors. Rather than blocking your homepage and asking a user to download your app, use a subtle banner at the top of your page that the user can click on in case they do want to download the app. Google found asking a user to download your app from the App Store actually resulted in a 69% abandonment rate, where users neither downloaded the app nor visited the website.
- Do not ask users to sign up, register, or provide any personal information unless there is immediate payoff such as a discount. You should only ask for information if it’s absolutely essential.
- Don’t make your customers do complicated calculations while purchasing. If customers are saving money on a product, do the math for them. Tell the user exactly how much they’re saving by buying a product right now. For example, if an item is 60% off, show how much they’re saving in dollars, too, if they receive free shipping; be as clear as possible.
- Don’t force first-time buyers to create an account with you. Allow them to checkout anonymously. 35% of users will abandon their carts if they can’t purchase anonymously. Use labels instead of placeholders to help users remember context during checkout.
To learn more of such quick tips for designing mobile experiences, read this blog.