eCommerce UX for Mobile experience

Aditya Patel
1 min readJun 24, 2021

Do you know that mobile eCommerce is going to dominate about 73% of all eCommerce sales in the coming years? Shoppers have been using mobile devices for almost everything- from digital window shopping to making purchases online.

It only magnifies the necessity of improving a seamless user experience across eCommerce websites.

Here are eCommerce UX tips to improve your mobile shopping experience:

  1. Support pinch to zoom feature. Users are often frustrated since there is no such thing as hovering on touchscreens. Let the user choose to zoom into an image with a button or pinch-to-zoom option.
  2. Include short and autocomplete forms. For example, when asking users to input their phone number, default the keyboard to the number pad, auto-capitalize the customer name fields, and use Google’s address autocomplete to expedite this process.
  3. Use micro-interactions. Guide the user through the application in a more intuitive way and prevent errors and provide immediate feedback to the users based on the activities.

To learn more of such quick tips for designing mobile experiences, read this blog.