3 eCommerce best practices to follow in 2021

Aditya Patel
1 min readJun 29, 2021

Wondering why eCommerce websites demand effective design decisions and great UX? Because Google ranks for experiences. And to increase conversions and be on Google’s good books, you need to design websites that provide excellent and seamless mobile experiences.

Here are three eCommerce best practices to follow in 2021:

  • Your photos should be clear and consistent throughout your site and category pages. Each product’s photo should take up 80–90% of the product box, and the photos themselves should be consistent with framing and product context. Photos are especially important when viewed on mobile devices.
  • Once customers navigate to your product pages, it’s important to reiterate that sense of urgency we touched upon earlier. Such elements can include free shipping, special offers, or easy returns that clearly demonstrate your brand’s value proposition. These elements should be positioned close to urgent call-to-action (CTA) options like “add to cart” buttons to help increase conversions.
  • Provide alternative options for users to log into their accounts. If a user can’t remember their password, they’re likely to abandon their cart altogether. Allow users to use social login so they don’t have to always remember their passwords to access their accounts.

To learn more of such quick tips for designing mobile experiences, read this blog.